All Activities
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Monitor creative performance
Learn how to evaluate creative performance and mitigate creative fatigue.
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[Asia-Pacific] TikTok Shop Ads 101: Your Essential Growth Playbook
Overview Getting started on TikTok doesn’t have to be complex — with the right approach, brands can quickly turn discovery into real business results. In this April edition of TikTok Academy, we’ll guide new advertisers through the essentials of launching...
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Episode 21: Unagi
Learn how to craft videos that speak to diverse audiences and spark engagement across the platform. Let's make your content relatable, shareable, and unforgettable.
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Episode 20: Trims
Master the art of seamless transitions, snappy cuts, and the perfect pacing to keep your viewers hooked from start to finish.
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Episode 2: Bubble
It’s time to rethink your approach and prioritize what works best on the platform! In this video, we’ll debunk common misconceptions and show you how to tailor your content specifically for creating for TikTok.
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TikTok Agency All-Stars: The Performance Training Camp
This curated learning path continues the Agency All-Stars journey with customized Academy courses aligned to the core pillars from the event: automation, full-funnel, commerce, and measurement. Designed specifically for agency teams ready to scale client performance on TikTok.
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Manage your Messaging Ad conversations
Learn how to manage conversations from your TikTok Messaging Ads using the tool that best fits your team’s needs.
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A Conversation with Mert Aslanoğlu, Senior Performance Marketing Specialist at HubX
Watch the extended conversation with Mert on campaign innovation and creative strategies.
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Measurement: Making Every Metric Count
Go beyond basic KPIs to uncover how leading apps approach measurement across the full funnel.
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Episode 10: Jar
From common mistakes to avoid to strategies for keeping your content fresh and appealing, learn what to steer clear of and how to keep your TikTok game strong.
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A Conversation with Valeriia Synenko, CMO at Liven
Watch the extended conversation with Valeriia on driving smarter performance and scaling success.
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[Webinar replays] North America
Watch the webinar replays led by our North America experts.
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A Conversation with Anastasia Karlova, Head of Marketing at PlantIn (Genesis)
Watch the extended conversation with Anastasia on performance, creativity, and scaling globally.
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A Conversation with Yana Kostuk, User Acquisition Specialist at Headway Inc
Watch the extended conversation with Yana on measurement, user growth, and campaign strategy.
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Set up a Messaging Ads Campaign
Learn how to set up Messaging Ads on TikTok.
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A Conversation with Yana Efimenko, Creative Marketer at Headway Inc
Watch the extended conversation with Yana on creative excellence and what works on TikTok.
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Geo Expansion: Growing with Global Ambition
Hear how top app marketers identify, enter, and sustain success in new markets with TikTok.
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Connect with customers on TikTok direct messages
Learn how to drive deeper engagement with TikTok direct messages.
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Practice Test A
Check your readiness with a comprehensive practice test that reflects the official exam.
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Episode 8: Hooked
From crafting compelling stories to staying consistent and interacting with your followers, learn how to create content that resonates and keeps your audience hooked.
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