Drive website sales
Learn how to bring visitors to your website and effectively drive product sales.
All Activities
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High-impact placements for brand awareness
Learn how to make your brand awareness ads stand out with premium ad placements.
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Measurement for app promotion campaigns
Learn how to measure app promotion campaigns on TikTok.
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Create a TikTok account for your business
Find out how to create a TikTok account for your business.
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Promote your videos with Spark Ads
Turn organic TikTok videos into ads with Spark Ads.
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Generate and message leads
Learn how to generate leads for your business and message them on TikTok.
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Get set up to run TikTok ads
Discover how TikTok's advertising tools work.
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Structure your ad campaign
Find out how to set up a campaign in Ads Manager and choose your advertising objective.
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Implement data connections for website lead generation
Learn how to measure and optimize website lead generation ads on your website.
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Set up a website sales campaign - Previous flow
Learn how to set up and optimize a website conversions campaign on TikTok.
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Make TikTok videos with a creator
Find out how to work with creators to make TikTok ads for your business.
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Interactive creative formats
Discover how you can make your ads even more engaging with Branded Effects and Interactive Add-Ons.
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Implement data connections for your mobile app
Get your app set up to measure conversions from TikTok app promotion ads.
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Start making TikTok videos
Learn how to make TikTok videos yourself using creative best practices.
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Intro to Catalog Ads
Learn how to use Catalog Ads to dynamically get your products in front of the right people.
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Intro to website sales ads on TikTok
Learn how to use TikTok to drive conversions on your website.
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Manage your Instant Form leads
Learn how to easily manage leads by integrating your CRM system or using TikTok's Leads Center.
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Return on Creative - Webinar
In this session, we unpack our collaborative research with Ipsos, focusing on the significant roles of empathy and resonance in marketing. Discover how understanding and connecting with your audience on a deeper level can transform your campaigns.
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Practice Test B
Check your readiness with a comprehensive practice test that reflects the official exam.
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TikTok Masterclasses at OMR 2025
Check out our masterclasses to learn the latest platform insights and topics at OMR 2025.
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Get discovered with Search
Learn how to leverage Search Ads to reach high-intent audiences.
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POV
Hear insights from top industry voices where top marketers, creators, and brands share their point of view on the future of marketing.
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Finding the perfect match: How brands and creators collaborate to win
From creativity to conversion — explore how brands and creators are transforming storytelling into strategy. In this episode of POV, we sit down with Caspar Lee, Creator and Co-founder of Influencer, and Simon Morris from Adobe to discuss how...
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How content drives outcomes: Turning creative talent into business growth
From creativity to conversion — explore how brands and creators are transforming storytelling into strategy. In this episode of POV, we sit down with Caspar Lee, Creator and Co-founder of Influencer, and Simon Morris from Adobe to discuss how...
