Learn how to choose the outcome automation should learn from, and which tools help you send that signal back to TikTok.

This course will prepare you to:

  • Explain why low CPL or CPA isn't enough to judge lead generation success when downstream quality differs.
  • Choose the conversion signal that best represents the business outcome your campaign should learn from.
  • Diagnose whether your setup is optimizing toward a shallow action or a meaningful outcome.