Mastering the essentials of advertising just got a whole lot more rewarding on TikTok. Our courses are designed to not only build your expertise but also to provide tangible proof of your skills. Upon completion of each learning path, you will earn an official Achievement, a powerful credential for your professional profile and verifiable mark of your knowledge and competence. Earn your achievement by simply completing the required courses and passing the associated assessment.
Choose a learning path below to begin.
Courses
Explore Media Buying learning paths
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TikTok basics
Learn how to set up your accounts, make content, and get started with TikTok ads.
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Build your brand
Learn how to guide audiences from awareness to consideration and build lasting brand favorability on TikTok.
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Drive website sales
Learn how to bring visitors to your website and effectively drive product sales.
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Promote your app
Learn how to drive installs and retention for your mobile app.
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Generate and message leads
Learn how to generate leads for your business and message them on TikTok.
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Promote your TikTok Shop
Learn about the benefits of TikTok Shop and how to promote your products to drive sales.
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Get discovered with Search
Learn how to leverage Search Ads to reach high-intent audiences.
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Drive vehicle sales with Auto Ads
Everything you need to know to get your dealership set up to promote your inventory on TikTok.
Explore Creative learning paths
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Creative planning
Learn how to research your audience on TikTok, where to find inspiration for your TikTok videos, and how to develop a creative brief to help collaborators see your creative vision.
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Creative production
Learn how to shoot and edit TikTok videos, and how to hire creators or agencies to make TikTok videos for you.
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Creative iteration
Explore how to create variations of your TikTok videos in order to test which creative performs the best, and how to squeeze more mileage out of your creative investments.