Episode 5: Earworms
Struggling to find the perfect track for your TikTok videos? Learn how to select trending tracks, use music creatively, and even create your own sound to make your videos stand out.
All Activities
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Finding the perfect match: How brands and creators collaborate to win
From creativity to conversion — explore how brands and creators are transforming storytelling into strategy. In this episode of POV, we sit down with Caspar Lee, Creator and Co-founder of Influencer, and Simon Morris from Adobe to discuss how...
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[Global] Building High-Impact Creative in TikTok Ads Manager
Overview In this session, we’ll walk through how advertisers can use TikTok Ads Manager to build, manage, and optimize ad creative more effectively. You’ll learn how data-driven recommendations, creative tools, and automation within Ads Manager help campaign managers and creative...
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How content drives outcomes: Turning creative talent into business growth
From creativity to conversion — explore how brands and creators are transforming storytelling into strategy. In this episode of POV, we sit down with Caspar Lee, Creator and Co-founder of Influencer, and Simon Morris from Adobe to discuss how...
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[Webinar Replay] Take Control with TikTok Automation and Smart+
Watch this recorded webinar session to discover how Smart+ empowers you to drive stronger performance while taking control of what matters most.Built for performance marketers, Smart+ combines AI-powered automation with flexible settings across targeting, budget, placement, and creative. Learn how...
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Intro to Search Ads on TikTok
Learn how Search Ads can get your brand in front of high-intent audiences.
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Creative production
Learn how to shoot and edit TikTok videos, and how to hire creators or agencies to make TikTok videos for you.
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Set up Search Ads on TikTok
Learn how to set up Search Ads on TikTok.
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Creative planning
Learn how to research your audience on TikTok, where to find inspiration for your TikTok videos, and how to develop a creative brief to help collaborators see your creative vision.
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[Australia & New Zealand] Branding Playbook 2.0: New Growth Through Unlocking Full Funnel
Overview Your brand is competing in a world of shorter attention spans, tougher competition, and fragmented consumer journeys. But growth is still possible if you know how to unlock it. In the latest Branding Playbook 2.0, you'll learn how TikTok...
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[Southeast-Asia] Top the Moment with TikTok Premium Reach
Overview Moments are becoming the most powerful way brands break through the clutter — and TikTok is where these moments happen at scale. In our first TikTok Academy webinar of the year, we’ll show you how to kick-start the year...
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Promote your TikTok Shop
Learn about the benefits of TikTok Shop and how to promote your products to drive sales.
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Episode 19: Score
Learn how to set clear objectives, choose the right metrics to track, and analyze your results to optimize your campaigns for maximum impact. Get ready to make informed decisions and drive better results!
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Set up a GMV Max campaign
Learn how to set up a GMV Max campaign.
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TikTok Media Buying Professional Certification
Prepare for the Media Buying Certification Exam with the study guide, practice tests, and exam coverage resources.
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[Webinar replays] North America
Watch the webinar replays led by our North America experts.
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Episode 25: Yeast
In this video, we’re revealing the key to making content that captivates, engages, and goes viral! Whether it’s your creativity, timing, or something else entirely—find out what sets the best TikToks apart from the rest.
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Get inspiration for your TikTok ads
Master TikTok audience research to create engaging, community-driven content.
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Episode 16: POV
Learn techniques for crafting compelling narratives, enhancing relatability, and making your videos more dynamic.
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Shoot your own TikTok ads
Discover some of the best techniques to make your own TikTok ads.
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Episode 7: Goof
Want to connect with your audience on a deeper level? Learn how to embrace your uniqueness, share your personal story, and authentically engage with your followers.
