A Conversation with Yana Kostuk, User Acquisition Specialist at Headway Inc
Watch the extended conversation with Yana on measurement, user growth, and campaign strategy.
All Activities
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Episode 2: TikTok Creative Center
In the first of our 'Get Creative' series, discover TikTok Creative Center, our ultimate resource for demystifying what's trending on TikTok!
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Monitor creative performance
Learn how to evaluate creative performance and mitigate creative fatigue.
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A Conversation with Yana Efimenko, Creative Marketer at Headway Inc
Watch the extended conversation with Yana on creative excellence and what works on TikTok.
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Geo Expansion: Growing with Global Ambition
Hear how top app marketers identify, enter, and sustain success in new markets with TikTok.
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Connect with customers on TikTok direct messages
Learn how to drive deeper engagement with TikTok direct messages.
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[Webinar Replay] Supercharge your creative production at scale with Symphony Creative Studio
Overview Learn how Symphony Creative Studio empowers brands and agencies to supplement creative production at scale. This session showcases real-world use cases across industries and verticals, highlighting how AI-generated content (AIGC) drives efficiency, versatility, and volume without compromising quality. Discover...
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TikTok Agency All-Stars: The Performance Training Camp
This curated learning path continues the Agency All-Stars journey with customized Academy courses aligned to the core pillars from the event: automation, full-funnel, commerce, and measurement. Designed specifically for agency teams ready to scale client performance on TikTok.
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Practice Test B
Check your readiness with a comprehensive practice test that reflects the official exam.
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[Webinar Replay] Introducing TikTok Search Ads
With 55% of consumers now preferring to research products on video platforms*, join our TikTok Academy webinar to learn more about this shift in intentional discovery, and hear from our product experts on how TikTok Search Ads is primed to...
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[Webinar Replay] Get Holiday Ready with TikTok
Are you a commerce brand looking to make a meaningful impact this holiday season? Hear directly from TikTok’s product, creative, and sales teams on how to craft campaigns that convert — from brand storytelling to measurable performance.
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Smart+: Unlocking Smarter Performance
A look at how TikTok Smart+ helps apps optimize performance through automation, creative intelligence, and innovation.
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Get discovered with Search
Learn how to leverage Search Ads to reach high-intent audiences.
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Practice Test A
Check your readiness with a comprehensive practice test that reflects the official exam.
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Episode 6: Fuel
Discover what makes the perfect co-creator and how to find someone who complements your style and vision.
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[Webinar Replay] TikTok Made Me Book It: Travel Ads 101
Travel itineraries are built on TikTok. From dream destinations to last-minute getaways, travelers are using TikTok to discover where to go, how to get there, and what to book next. In this webinar, you’ll learn how to capture that attention at...
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Repurpose ads to use on TikTok
Learn how to adapt ads from other channels for TikTok.
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Measurement for GMV Max Campaigns
Learn how to measure performance for GMV Max campaigns.
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Drive vehicle discovery and local demand with Auto Ads
Today’s vehicle buyer is more digital, more research-driven, and more influenced by video than ever before. TikTok has emerged as a leading platform for early vehicle discovery, research, and consideration, playing a critical role well before a shopper visits a...
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Set up an auto ads campaign
This course teaches you how to connect your auto inventory catalog to TikTok, and launch an Auto Ads campaign in TikTok Ads Manager.
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Introduction to TikTok Creative
Understand what makes TikTok ads unique, and learn best practices for creating them.
