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Overview

Getting started on TikTok doesn’t have to be complex — with the right approach, creators and publishers can quickly turn episodic storytelling into real business results. In this September edition of TikTok Academy, we’ll guide you through the essentials of launching and scaling your Micro Series on TikTok. From understanding the rapid global growth of short-form dramas to creating high-converting content and selecting the right monetization models, this session simplifies the key steps to help you build with confidence. You’ll walk away with practical frameworks across content strategy, publishing workflows, in-app monetization, and scaling with TikTok Growth Max to support consistent growth.

Key Takeaways

  1. Explore the booming global micro series opportunity and learn why TikTok’s native, vertical format is uniquely built for episodic storytelling.
  2. Master content strategies to identify viral dramas, build 3-second hooks, and leverage AI to cut production costs while driving high engagement.
  3. Learn how to host series via TikTok Minis or Drama Center, and unlock revenue through In-App Purchases (IAP) and In-App Advertising (IAA).
  4. Leverage automated bidding, closed-loop performance, and phased scaling strategies to reach incremental audiences and maximize ROI.

Choose an Upcoming Session

  • [Asia-Pacific] Start Your Micro-Series Journey On TikTok

    Friday, Sep 25, 2026 at 2:30 AM to 3:30 AM EDT
    • Instructor: Felicia Zhang & Eunice Lim