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[Asia-Pacific] TikTok Apps 101: Your Growth Playbook

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Overview

Building a high-growth journey for your app on TikTok is more achievable than ever when you have a clear roadmap. In this August edition of TikTok Academy, we dive into the essentials of TikTok App Ads to help you navigate from initial installation to long-term business impact. We’ll simplify the process of establishing reliable data connections, selecting the right optimization goals for your app’s lifecycle, and leveraging AI-powered automation to scale with efficiency. You will walk away with a practical framework to amplify your organic results with paid traffic and build a sustainable engine for user acquisition and retention.

Learning Objectives

  1. Understand why reliable data postback is fundamental and learn how to integrate TikTok SDK or MMPs to capture the conversion signals that power AI learning.
  2. Learn to map your business goals—from building an initial install base with MAI to driving high-value actions through App Event Optimization (AEO) and Value-Based Optimization (VBO).
  3. Discover how TikTok Smart+ does the "heavy lifting" by automating targeting, bidding, and creative execution to streamline your campaign management.
  4. Unlock the potential of Generative AI and TikTok Symphony to generate, refresh, and optimize TikTok-first creatives that grab attention and drive results.
  5. Beyond just performance, learn how an integrated branding and conversion strategy can lower your cost per install and drive 2x more lower-funnel impact.

Speakers

Choose an Upcoming Session

  • [Asia-Pacific] TikTok Apps 101: Your Growth Playbook

    Thursday, Aug 27, 2026 at 3:00 AM to 4:00 AM EDT
    • Instructor: Tianyu Cheng & Paul Manochakul