[US] Tap into the next generation of video on TikTok
Overview
A new generation of video has arrived that's defined by personalized content feeds, real cultural coverage, and chosen attention plus engagement. TikTok is leading this new era of video, and brands that tap into our video platform are uniquely positioned to win in today's new landscape: combining television-level reach with the precision and attention uniquely unlocked by personalized content feeds.
Join our experts as they share how to embrace this latest generation of video and reimagine what's possible on TikTok.
Learning Objectives
This webinar is perfect for planners, buyers and strategists who want to:
- Recognize what makes TikTok a uniquely powerful video platform for agencies and brands
- Revisit current video definitions and investment standards to identify where traditional expectations may need to evolve
- Assess how TikTok delivers incremental reach beyond Linear TV, CTV, and social buys to strengthen overall media plans
- Determine when and how to activate TikTok's suite of high-impact ad solutions within upcoming campaign strategies
Choose an Upcoming Session
-
[US] Tap into the next generation of video on TikTok
Thursday, May 7, 2026 at 2:00 PM to 3:00 PM EDT